For Daecolm’s video, Jono created a raw urban playground meets digital jungle. The concept combined high-energy performances across dance styles such as Krump, with fire breathing, live snakes and intense rain sequences. Rather than approaching it like a typical first video for an independent artist, the aim was to deliver a bold, visually impactful piece that would stand out and be remembered.
Daecolm has since gone on to major viral success, including the hit “I Adore You”, and now reaches over 13 million monthly listeners.