Aimed at a Gen Z audience, this video was designed as a colourful, vibrant LA-styled party with a clear narrative running through it. Influencers with strong Gen Z followings were cast as Hybrid’s friends and love interest to help introduce him to the market.
The video captures sunny party vibes with swimming pools, skateboarding, and a mix of guys and girls, transitioning into a lively night-time party. At its centre is a light-hearted storyline of Hybrid trying to make a move on his love interest.